Toyota Sweetens bZ4X Deal With Free Charging

  • Toyota will offer bZ4X owners and lessees one year of free charging at EVgo stations.
  • EVgo has over 800 DC fast chargers in the U.S., in addition to thousands of slower Level 2 chargers, covering 68 metro areas in 35 states.
  • The 2023 bZ4X will kick off Toyota’s mass-market entry into battery-electric vehicles, with models in other segments on the way in coming months and years.

Ahead of the arrival of the bZ4X later this year, Toyota has revealed a new charging partnership that will give new buyers and lessees one year of complimentary charging at all stations owned and operated by EVgo. The network currently offers over 800 DC fast charging locations in the U.S., in addition to thousands of slower Level 2 chargers.

Toyota’s plans mirror those made by a number of other automakers fielding EVs for the first time, and those who have been offering them for years, with some amount of free charging being seen as a crucial incentive to buyers, even if just about all will be charging their EVs at home overnight.

“The arrival of our all-electric bZ4X marks an important step in our commitment towards electrifying 70% of our fleet by 2030,” said Christopher Yang, vice president, EV Charging Solutions, Toyota Motor North America.

“We want our bZ4X customers to enjoy a high-quality ownership experience that is as seamless and worry-free as possible. Collaborating with EVgo, the nation’s largest public fast charging network, will help provide bZ4X owners with access to a fast, reliable charge where and when they need it.”

Owners will be able to sign up for complimentary charging and locate stations via the Toyota App on their phones. Present in 68 metro areas in 35 states, the network is one of the best-known charger operators in the U.S.

The 2023 bZ4X will be the automaker’s first real foray into EVs in North America, if one discounts smaller-scale efforts such as the RAV4 EV of 1997. But battery-electric entries in other segments won’t be far behind, with Toyota also planning a Camry-style sedan among the next several debuts.

Official pricing for the bZ4X will be revealed closer to the start of sales in the second half of 2022, with the model expected to start between $37,000 and $40,000 prior to any incentives. Official EPA numbers are also expected to be revealed closer to the start of sales.

  • I suspect some manufacturers are providing free electricity to compete with TSLA? Not sure it makes sense. The beauty of TSLA is access to the TSLA supercharger network, not necessarily the cost to charge. Sure, it’s nice to get something for nothing, but most buyers I think would prefer eithe…See more

  • Toyota needs to fire the idiot designer who came up with the grey cladding above the wheel arches. It needs to be the same color as the body.

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